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King Penguin - Greenpeace AR icon

King Penguin - Greenpeace AR

King Penguin - Greenpeace AR

Unity – iPhone – Android – API – CMS

King Penguin - Greenpeace AR icon

King Penguin - Greenpeace AR

Unity – iPhone – Android – API – CMS

ios

iOS

iPhone

android

Android

Phone

Delivery: 2018, quarter 2

To bring awareness to the protection of the Antarctic, home to penguins, DTT has developed the King Penguin AR app and concept for Greenpeace. The concept resembles the popular Pokémon GO app, except that users are looking for penguins instead. Did you spot the penguin? Then you can use augmented reality to take a photo of the penguin to unlock the search for the next penguin. Furthermore, the app contains interesting facts that can be shared with friends, alongside the photos they’ve taken. In addition to the game, users in the app can also sign a petition to protect the Antarctic.

The penguins can be positioned via a CMS by selecting a location on the map. When a user is within two kilometres of a penguin, the app will show it. For users who are not within this radius, a random penguin location will be generated outside of any prohibited areas, such as highways, train tracks, hospitals, and bus lanes.

icon-image-phone icon-image-phone
Phone
icon-image-desktop icon-image-desktop
Desktop

Functionality

Function Look for penguins in your area! - King Penguin - Greenpeace AR
Function Look for penguins in your area! - King Penguin - Greenpeace AR

Look for penguins in your area!

The app will indicate how close you are to a penguin. Follow the directions and find the penguins.

Follow the instructions via AR ...

Follow the instructions in the app via your camera and find the penguin.

Function ... or the map view - King Penguin - Greenpeace AR
Function ... or the map view - King Penguin - Greenpeace AR

... or the map view

Follow the instructions also via mapview.

Penguins in AR

The penguins are displayed in Augmented Reality (AR).

Function Penguin found - King Penguin - Greenpeace AR
Function Penguin found - King Penguin - Greenpeace AR

Penguin found

The app notifies you when you have found a penguin: take a picture quickly!

Share picture

Share the picture with your friends and help Greenpeace to protect the habitat of the penguins.

Found a new penguin

The user can take a picture of the found penguin to unlock the location of the next penguin. Besides that, the user can share the picture with friends.

Penguin unlocked

If the picture was taken successfully, the user can start searching for the next penguin.

Function No penguin on the picture - King Penguin - Greenpeace AR
Function No penguin on the picture - King Penguin - Greenpeace AR

No penguin on the picture

If there is no penguin on the photo or if the photo is not successful, the user will see this message and the photo can be taken again.

Did you know…

Learn more about penguins with fun facts

Function Sign the petition - King Penguin - Greenpeace AR
Function Sign the petition - King Penguin - Greenpeace AR

Sign the petition

Help Greenpeace protect the penguins' habitat by signing the petition.

Function Menu - King Penguin - Greenpeace AR
Function Menu - King Penguin - Greenpeace AR

Menu

The user can navigate to different screens in the app in the menu.

Functionality

Function Map editor - King Penguin - Greenpeace AR

Map editor

An overview of the map, with the placed penguins or marked 'prohibited areas'.

Function Position penguin or mark 'prohibited area' - King Penguin - Greenpeace AR

Position penguin or mark 'prohibited area'

Click on a location on the map and make a choice.

Function Select penguin type - King Penguin - Greenpeace AR

Select penguin type

When positioning the penguin, indicate the penguin type.

Function Determine radius - King Penguin - Greenpeace AR

Determine radius

When marking a "forbidden area" give it a radius in meters.

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Joost Gunterman

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