Unity – iPhone – Android – API – CMS
Unity – iPhone – Android – API – CMS
To bring awareness to the protection of the Antarctic, home to penguins, DTT has developed the King Penguin AR app and concept for Greenpeace. The concept resembles the popular Pokémon GO app, except that users are looking for penguins instead. Did you spot the penguin? Then you can use augmented reality to take a photo of the penguin to unlock the search for the next penguin. Furthermore, the app contains interesting facts that can be shared with friends, alongside the photos they’ve taken. In addition to the game, users in the app can also sign a petition to protect the Antarctic.
The penguins can be positioned via a CMS by selecting a location on the map. When a user is within two kilometres of a penguin, the app will show it. For users who are not within this radius, a random penguin location will be generated outside of any prohibited areas, such as highways, train tracks, hospitals, and bus lanes.
The app will indicate how close you are to a penguin. Follow the directions and find the penguins.
Follow the instructions in the app via your camera and find the penguin.
Follow the instructions also via mapview.
The penguins are displayed in Augmented Reality (AR).
The app notifies you when you have found a penguin: take a picture quickly!
Share the picture with your friends and help Greenpeace to protect the habitat of the penguins.
The user can take a picture of the found penguin to unlock the location of the next penguin. Besides that, the user can share the picture with friends.
If the picture was taken successfully, the user can start searching for the next penguin.
If there is no penguin on the photo or if the photo is not successful, the user will see this message and the photo can be taken again.
Learn more about penguins with fun facts
Help Greenpeace protect the penguins' habitat by signing the petition.
The user can navigate to different screens in the app in the menu.
An overview of the map, with the placed penguins or marked 'prohibited areas'.
Click on a location on the map and make a choice.
When positioning the penguin, indicate the penguin type.
When marking a "forbidden area" give it a radius in meters.
Ehtimaad Rais, Online Campagner
"Speaking for both myself, Joost and the entire projecteam, I would like to thank DTT deeply for your efforts. We are thrilled with the end result!
When we approached you with the request to make penguins appear everywhere in the Netherlands through AR, we received an exceptional proposal. A very entertaining elaboration of our campaign to make the South Pole a protected marine reserve. Together we quickly came up with the name for the King Penguin app and fun occasions to use the app so everyone can search virtual penguins via AR in their own neighborhood. By combining this quest with information about the animals and their threatened environment at the South Pole, awareness is created in a playful way. And that's exactly what we wanted. Once again, compliments on how fast you brought this amazing app into the digital world. I experienced it as a very pleasant collaboration."
iCulture: Greenpeace laat je zoeken naar pinguïns met nieuwe AR- app
Emerce: Greenpeace Nederland voert campagne met Pokémon Go app variant
BNR: Geen Pokémon go, maar Pinguïn Koffietijd: Pinguins zoeken op straat
AndroidWorld: Ga op zoek naar pinguïns met Koning Pinguïn van Greenpeace
VET Amsterdam: Afl 27: Een vreemde vogel aan het IJ
ANP Pers Support: Greenpeace Nederland voert campagne met Pokémon Go app variant
Greenpeace: Welkom in de wereld van AR en pinguïns
Greenpeace: Greenpeace ingeschakeld bij oplossen mysterie pinguïn
DTT blog: Testimonial Greenpeace Netherlands
DTT blog: Trending in Google Play Store: King Penguin
DTT blog: King Penguin at 5 Uur Live
DTT blog: King Penguin - Greenpeace AR live in app stores
DTT blog: Welcome Greenpeace
Joost is happy to help you