Unity – iPhone – Android – API – CMS
Unity – iPhone – Android – API – CMS
To bring awareness to the protection of the Antarctic, home to penguins, DTT has developed the King Penguin AR app and concept for Greenpeace. The concept resembles the popular Pokémon GO app, except that users are looking for penguins instead. Did you spot the penguin? Then you can use augmented reality to take a photo of the penguin to unlock the search for the next penguin. Furthermore, the app contains interesting facts that can be shared with friends, alongside the photos they’ve taken. In addition to the game, users in the app can also sign a petition to protect the Antarctic.
The penguins can be positioned via a CMS by selecting a location on the map. When a user is within two kilometres of a penguin, the app will show it. For users who are not within this radius, a random penguin location will be generated outside of any prohibited areas, such as highways, train tracks, hospitals, and bus lanes.
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AndroidWorld: Ga op zoek naar pinguïns met Koning Pinguïn van Greenpeace
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ANP Pers Support: Greenpeace Nederland voert campagne met Pokémon Go app variant
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DTT blog: Testimonial Greenpeace Netherlands
DTT blog: Trending in Google Play Store: King Penguin
DTT blog: King Penguin at 5 Uur Live
DTT blog: King Penguin - Greenpeace AR live in app stores
DTT blog: Welcome Greenpeace
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