iOS

Android

Delivery: 2018, quarter 2

To bring awareness to the protection of the Antarctic, home to penguins, DTT has developed the King Penguin AR app and concept for Greenpeace. The concept resembles the popular Pokémon GO app, except that users are looking for penguins instead. Did you spot the penguin? Then you can use augmented reality to take a photo of the penguin to unlock the search for the next penguin. Furthermore, the app contains interesting facts that can be shared with friends, alongside the photos they’ve taken. In addition to the game, users in the app can also sign a petition to protect the Antarctic.

The penguins can be positioned via a CMS by selecting a location on the map. When a user is within two kilometres of a penguin, the app will show it. For users who are not within this radius, a random penguin location will be generated outside of any prohibited areas, such as highways, train tracks, hospitals, and bus lanes.

Functionality

Look for penguins in your area!

The app will indicate how close you are to a penguin. Follow the directions and find the penguins.

Follow the instructions via AR ...

Follow the instructions in the app via your camera and find the penguin.

... or the map view

Follow the instructions also via mapview.

Penguins in AR

The penguins are displayed in Augmented Reality (AR).

Penguin found

The app notifies you when you have found a penguin: take a picture quickly!

Share picture

Share the picture with your friends and help Greenpeace to protect the habitat of the penguins.

Found a new penguin

The user can take a picture of the found penguin to unlock the location of the next penguin. Besides that, the user can share the picture with friends.

Penguin unlocked

If the picture was taken successfully, the user can start searching for the next penguin.

No penguin on the picture

If there is no penguin on the photo or if the photo is not successful, the user will see this message and the photo can be taken again.

Did you know…

Learn more about penguins with fun facts

Sign the petition

Help Greenpeace protect the penguins' habitat by signing the petition.

Function Menu - King Penguin - Greenpeace AR

Map editor

An overview of the map, with the placed penguins or marked 'prohibited areas'.

Position penguin or mark 'prohibited area'

Click on a location on the map and make a choice.

Select penguin type

When positioning the penguin, indicate the penguin type.

Determine radius

When marking a "forbidden area" give it a radius in meters.

Reference

Ehtimaad Rais, Online Campagner

"Speaking for both myself, Joost and the entire projecteam, I would like to thank DTT deeply for your efforts. We are thrilled with the end result!

When we approached you with the request to make penguins appear everywhere in the Netherlands through AR, we received an exceptional proposal. A very entertaining elaboration of our campaign to make the South Pole a protected marine reserve. Together we quickly came up with the name for the King Penguin app and fun occasions to use the app so everyone can search virtual penguins via AR in their own neighborhood. By combining this quest with information about the animals and their threatened environment at the South Pole, awareness is created in a playful way. And that's exactly what we wanted. Once again, compliments on how fast you brought this amazing app into the digital world. I experienced it as a very pleasant collaboration."

Request a quotation

Do you have a plan to develop an app, web or game solution? Then please fill in the form for an offer or cost indication. We will get in touch with you shortly.

Make an appointment

Would you like to meet the specialists of DTT? DTT is located at Sint Nicolaasstraat 9 Amsterdam. Fill in the form and we will get in touch with you shortly.

Categories

Target groups

Edu Play Book

Healthy Football League app

Categories

Target groups

King Penguin

Greenpeace app

Take Control of the Tower

Discover our services

Custom software development

Data-driven strategy