App Store Optimisation (ASO): Rise in the app store | DTT
time
Mon. till Fri. 9:00 - 18:00
flag-en
EN dropdown-red
flag-en English
email phone
search
RESULTS
VIEW ALL
POPULAR SEARCHES

App Store Optimisation (ASO): Rise in the app store

ASO stands for App Store Optimisation, or improving the discoverability of mobile applications in the app stores. The higher the app is in the rankings of the app stores, the more the app will be downloaded.

The most well-known app stores such as Google Play and the Apple App Store look at hundreds of factors to determine your app's position. The title, description, keywords, app icon and ratings, among others, can have a big impact on download numbers. With ASO, we focus on optimizing the factors that contribute to app store rankings to strengthen them and generate more downloads. Together, we formulate clear goals tailored to your app and come up with a corresponding ASO strategy.

DTT has 5+ years of experience in ASO, with strong results. Through ASO, DTT has taken its own app VoNo to dozens of #1 positions on the app stores, increasing the number of organic downloads by >200% in a 12-month period.

On this page you can read how we proceed for ASO. Feel free to contact us for a free customized consultation.

We are happy to help you with a consultation

App Store Optimisation (ASO): Rise in the app store

With App Store Optimisation (ASO)...

App Store Optimisation (ASO): Rise in the app store

Improve your app's position and visibility in the app stores

App Store Optimisation (ASO): Rise in the app store

Make sure your app is found by the right audience

App Store Optimisation (ASO): Rise in the app store

Realize a sustainable increase in download numbers

App Store Optimisation (ASO): Rise in the app store

Get more return on campaigns through a better-converting app store page

digital-result

Want to know how we can take your project forward?

Joost is happy to help you

Contact us

How we work

App Store Optimisation (ASO): Rise in the app store
01
App Store Optimisation (ASO): Rise in the app store

Measurable objectives first

Using a "data-driven" approach, we cleverly put facts and figures at the heart of decision-making, ensuring that resources are used where they are most valuable. In doing so, we avoid assumptions and handle available budgets with care.

Likewise with ASO: at kickoff, we formulate clear and measurable goals together. What do we want to achieve, and in what time frame? A concrete insight into where we are and how far we still have to go. This also enables us to make interim adjustments: perhaps a goal was too ambitious, or not yet ambitious enough.

This is how we formulate a reasoned ASO strategy to help your app move up in the app stores. Read more about our data-driven strategy.

App Store Optimisation (ASO): Rise in the app store
02
App Store Optimisation (ASO): Rise in the app store

Health check and subsequent strategy toward #1 positions

We map the current app store funnel. From app icon to download button: we find out exactly how many people at each step proceed to a download, or drop out. In this way, we provide insight into which steps currently have the biggest bottlenecks. On these bottlenecks, optimizations are worth the most.

We also perform a health check on the current product page. Among other things, here we check whether the page meets the best practices from Apple and Google. Based on these insights, we effectively tailor the ASO strategy to your situation. From quick fixes with high potential, to a sustainable approach for the next three, six and twelve months.

App Store Optimisation (ASO): Rise in the app store
03
App Store Optimisation (ASO): Rise in the app store

Structural optimization: ahead every month

We conduct monthly experiments to increase the persuasiveness (and thus conversion power) of the app store product page.

By conducting A/B tests on different parts of the app store product page, we see which combinations most often convince toward a download. For example, we put two (or four) elaborations of the app icon live: we keep the app icon with the best performance. Through this method, we have increased download rates for VoNo by tens of percent (example).

By performing structural and targeted A/B testing on all parts of the app store product page, we work towards a product page that converts optimally. This with an immediate positive impact on the download numbers every month.

Every month we summarize the results of the experiments in an accessible report, including substantiated advice for the next steps. This allows us to continue working together efficiently and make structural progress.

Here's what to expect

Monthly results and reporting

With our ASO approach, we provide relief, security and stable growth.

Every month we share a report of the steps taken. Full of valuable and relevant insights, including an accessible summary with month-on-month progress (and, later, year-on-year). This allows us to see exactly what impact the ASO efforts are having, and on which fronts we can make additional efforts. Based on these insights, we also share substantiated advice for additional steps that can lead to even greater results. Together, we take a monthly look at how we are doing and where we are going.

Monthly results and reporting
digital-result

Talk with our digital experts Talk with our digital experts

Call 020 331 5848
icon-close

Request a quotation

Do you have a plan to develop an app, web or game solution? Then please fill in the form for an offer or cost indication. We will get in touch with you shortly.

Name is required.
Name is required.
Invalid e-mail address.
Invalid e-mail address.
optional
Invalid phone number.
Invalid phone number.
optional
There was an error trying to send your message.
Please try again later or contact us +3120 331 5848.
Name is required.
Name is required.
Invalid e-mail address.
Invalid e-mail address.
optional
Invalid phone number.
Invalid phone number.
optional

Make an appointment

Would you like to meet the specialists of DTT? DTT is located at Sint Nicolaasstraat 9 Amsterdam. Fill in the form and we will get in touch with you shortly.

Name is required.
Name is required.
Invalid e-mail address.
Invalid e-mail address.
optional
Invalid phone number.
Invalid phone number.
optional
There was an error trying to send your message.
Please try again later or contact us +3120 331 5848.
Name is required.
Name is required.
Invalid e-mail address.
Invalid e-mail address.
optional
Invalid phone number.
Invalid phone number.
optional
icon-close
thank you

Thank you

We have received your request for an appointment and will call you back in max 2 business days.

In a hurry? Give us a call +3120 331 5848

linkedin Follow us on LinkedIn
thank you

Thank you

We have received your request for an appointment and will call you back in max 2 business days.

In a hurry? Give us a call +3120 331 5848

linkedin Follow us on LinkedIn

DTT is a full service digital agency

From consulting and code reviews, to strategy, launch and marketing. With our broad digital services we like to help you strengthen your concept or solution.

digital-result

Talk with our digital experts Talk with our digital experts

Call 020 331 5848
icon-close

Request a quotation

Do you have a plan to develop an app, web or game solution? Then please fill in the form for an offer or cost indication. We will get in touch with you shortly.

Name is required.
Name is required.
Invalid e-mail address.
Invalid e-mail address.
optional
Invalid phone number.
Invalid phone number.
optional
There was an error trying to send your message.
Please try again later or contact us +3120 331 5848.
Name is required.
Name is required.
Invalid e-mail address.
Invalid e-mail address.
optional
Invalid phone number.
Invalid phone number.
optional

Make an appointment

Would you like to meet the specialists of DTT? DTT is located at Sint Nicolaasstraat 9 Amsterdam. Fill in the form and we will get in touch with you shortly.

Name is required.
Name is required.
Invalid e-mail address.
Invalid e-mail address.
optional
Invalid phone number.
Invalid phone number.
optional
There was an error trying to send your message.
Please try again later or contact us +3120 331 5848.
Name is required.
Name is required.
Invalid e-mail address.
Invalid e-mail address.
optional
Invalid phone number.
Invalid phone number.
optional
icon-close
thank you

Thank you

We have received your request for an appointment and will call you back in max 2 business days.

In a hurry? Give us a call +3120 331 5848

linkedin Follow us on LinkedIn
thank you

Thank you

We have received your request for an appointment and will call you back in max 2 business days.

In a hurry? Give us a call +3120 331 5848

linkedin Follow us on LinkedIn
icon-toast