MediaMasters: a serious game in >12,000 classrooms
Children learn about the dangers and opportunities of digital media. Serious game for a serious topic.
In 2021 we were asked to develop a new version of MediaMasters, a national serious game for elementary school commissioned by Netwerk Mediawijsheid, the Netherlands Institute for Sound & Vision and the Ministry of Education, Culture and Science. Children learn about the dangers and opportunities of (digital) media. Serious topic for a serious game.
Making elementary school pupils media literate
MediaMasters is the national serious game about the opportunities and dangers of (digital) media. Every year during the Week of Media Literacy, a national game is organized where grade 5, 6, 7 and 8 students use MediaMasters to learn about important issues such as social media, privacy and Artificial Intelligence. MediaMasters is played five class days in class.
An integrated game on an accessible website
Together with the MediaMasters team, we tailored the updated elaboration to the wishes and needs of the very varied target groups: accessible for teachers, challenging for students, flexible for (content) managers and administrators. In six months time MediaMasters has been completely renewed in design and technology, so we have arrived at a sustainable and future-proof solution with which MediaMasters can continue to grow in the coming years, towards more elementary school and new target groups.
Masterful achievements
The national serious game MediaMasters had another record year in 2025. In the fifth year of our collaboration with Netwerk Mediawijsheid, more pupils, schools and teachers participated than ever before.
During Media Literacy Week, primary school pupils throughout the Netherlands played games that addressed current issues such as fake news, online behaviour, privacy and AI. This resulted in impressive figures: more than 290,000 pupils (grades 5 to 8, specialised and regular education), over 13,000 teachers and 3,500+ schools took part. Compared to last year, the number of participants grew by more than 10%. Since our first edition in 2021, we have even achieved total growth of more than 80%. This is a powerful result that underlines the impact of our joint approach and confirms MediaMasters' position as one of the most impactful educational serious games in the Netherlands.
This year, MediaMasters once again attracted national attention, including a feature on the Jeugdjournaal children's news programme. This is a wonderful confirmation of the social relevance and impact of the project.
Project successful. On to the next record year!
Can we also help your organization with a serious game? Or would you like to know more about MediaMasters? Feel free to contact us.
Netwerk Mediawijsheid
Aniek Breevoort
"Since the beginning of 2021, Dutch Media Literacy Network has entered a collaboration with DTT for the serious game MediaMasters. In a very short time (6 months), DTT has developed a completely new version of MediaMasters including a teacher portal, Content Management System (CMS), website and the game environment itself. They have done this very skilfully with an eye for detail and planning. DTT is an agency that can think along with you about what is necessary, acts adequately and is very reliable. They also offer good service on the solution and have a high response speed if assistance is needed. We are therefore very satisfied with this collaboration."
