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Find investors for your app idea

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Find investors for your app idea

The app market is a booming business. Successes such as TikTok, Instagram, and Tinder inspire entrepreneurs to go and create their own apps. A lot of entrepreneurs have thought about app concepts but have a hard time financing it. Creating an app is often paired with serious expenses. In this article, we’re going to dive deeper into the possibilities on how to find investors for your app idea. 

Writing a business plan

Start at the beginning, just like when starting a new business it is recommended to write a business plan if you want to create an app. The business plan should describe the concept, the target group, the functionalities, the competitors, the finances, and other relevant cases. With a strong business plan, you create a sketch of your value proposition, the chances and risks, the capital needs, and besides that you have a nice document to show potential investors. Are you still doubting how your app idea is going to be profitable? Read more about making a profit with apps. 

What type of investors are there?

The costs of developing an application depend on the complexity and the amount of desired functionalities of the app. When creating a customized app you have to expect to invest at least €15.000,- which can increase to an amount of above €100.000,-. Below you can find an overview of the different types of investors you can approach to finance your app idea. 

Family and friends

Lending money from your family and friends can have surprising advantages. This way a lower interest can be discussed and you are not affected by the strict regulations of a bank. However, making clear agreements is a must to help prevent the straining of your relationship. Discuss what you both expect from each other. 

Personal loan 

Banks have a broad assortment of financial products. A product that fits the financing of an app is considered as a personal loan. Banks offer people from the age of 18 the possibility to loan between €2.500,- and €75.000,-, depending on the situation. This loan has a monthly installment with relatively low interest, the amount and currency of the pay off are determined and fixed. 

Pay attention: always inform yourself about the pros and cons before you take out a personal loan. 

Crowdfunding

Crowdfunding enables you to collect finances for your app and with crowdfunding, you get an indication of how big the interest is for your app concept. With crowdfunding, you collect a bigger sum by letting multiple investors donate. There are multiple crowdfunding platforms, a well-known one is Kickstarter. With Kickstarter, you can share your app concept and find investors. In exchange for a percentage of future profit or share, investors are willing to pay a part of the sum of the app business. 

Grant

Another investment option is a grant. A grant is given by national, provincial, or local governments, and to get a grant you have to meet a lot of criteria, so it’s important to get the necessary guidance. DTT has relevant experience with grant advisors, we gladly share this knowledge and experience with our clients. 

Angel investors

A fourth option is to focus on angel investors. This type of investor mainly focuses on start-ups. Companies like Google, Whatsapp, and Facebook are already big angel investors. Angel investors are often experienced entrepreneurs that have made a lot of money by (partially) selling a business. They use this money to re-invest in startups. The main reason for this group to invest their money is often: the fun factor, social involvement, the need for a balanced investment portfolio, and the need to belong. 

Angel investors are hard to find, they often operate behind the scenes, because they don’t want to show off their capital and investments. How do you find these angel investors? To start you can look around in your own network, ask family, friends, and acquaintances if they know someone. You could also go to entrepreneur meetings, here you can contact the right people. Besides, there are conventions for wealthy entrepreneurs. These conventions are often organized by big banks, incubators, and pitch-meetings.  

After you find the right angel investor for your app idea, make sure you have a strong business plan or development proposal where you explicitly show your potential output, market growth, and innovation. 

How to convince investors

It’s finally time, you have found a potential investor for your app idea, but how do you convince your investor to take the next step? Think about the next components: 

1. Have your story ready
When you want to convince your investor it is important to prepare a well-structured pitch. Think about your concept and the cost- and revenue model. 

2. Develop a business plan
Here it is again, the business plan. The business plan should describe the concept, the target group, the functionalities, the competitors, the finances, and other relevant cases. With a strong business plan, you create a sketch of your value proposition, the chances, and risks, the capital needs. Would you like some help with this? Read the article Assembling a business plan for your app idea.

3. Clear development of our app idea
A good way to develop an app idea is to make an interactive demo of the app. A picture is worth a 1000 words after all. With an interactive demo, it’s easy to present your app idea to your investors. 

Go find an investor for your app idea

It’s time to start, open a new Word document, and start writing your business plan! Would you still like some extra information on how to find investors or get some extra help when developing your presentation materials? We will gladly discuss the possibilities with you in a noncommittal conversation. At DTT we support our clients with the creation of the project. The acquiring of budgeting and finances can be simplified with the right contacts and presentation materials. Don’t doubt and contact us.

 Are you still doubting about what kind of app you want to realse or which plaform? Read one of our other articles:

Read more articles by DTT

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Making money with apps? It’s possible. Developing an app can be very lucrative, but you do need a strong concept with the complimentary revenue model. Which revenue model fits the best with your app idea? In this article, we’re going to list all the possibilities. 

Can you make money with apps?

The smartphone’s prominent role in our life keeps increasing. Meanwhile, about half of all Dutch people use their smartphones in bed and are on their phones for more than 2 hours per day, this is more than a month per year (Simyo, 2019). This increase is also visible in the market, the app market is a booming business. The demand for apps keeps growing,  whereby we also see an increase in the demand for mobile solutions. The increase in use and market growth offer potential. 

Selling an app in the app stores

It’s good to know that the app stores (the Apple App Store and the  Google Play Store) always get 30% of the selling price, the remaining 70% is for you. 

Different types of app revenue models

What is the best way to earn money with your app idea? Below, we mention the most popular app revenue models. 

Free apps

Maybe it sounds odd, but free apps are valuable. An app can be a great platform to serve as a promotional tool for services or products. App development is a good investment that enables you to promote your product or service uniquely. This could possibly lead to new revenue that in return covers the money that went into the investment. 

An example of DTT is Koning Pinguïn - Greenpeace AR app. This app was developed to raise extra awareness to protect the Southpole Sea, the habitat of penguins. 

In-app advertisements

Earning money without the user paying for your app, that’s possible with in-app advertisements. This model is used for example with games, they show ads in between levels. This is possible with little banners on the bottom of the screen or with ads that pop-up on the screen for a few seconds. Every time a user watches an ad (views) and clicks on the ad (clicks), the owner of the app gets a small compensation. A banner in general renders fewer views and clicks in comparison to video- or interactive ads. With this revenue model, the user experience is a tradeoff. Besides, ads have an impact on the overall visual design. Middleground would be to combine ads with a premium revenue model. users can download the app for free but they have to buy the premium subscription to remove the ads. 

Paid apps

With paid apps, the user has to pay for the app itself, without payment they are unable to download the app. An obvious revenue model and before even very popular, but it also knows disadvantages. Only 10% of apps these days ask for payment beforehand, and this percentage keeps descending every year (Statista, 2020). Only a part of users are willing to pay before they can download your app: users are more likely to buy your app if they can test it first. Hereby, the popularity of alternative revenue models has grown and apps most of the time go for a more forgiving model that lets users test the app first. 

However, this revenue model is for some apps still successful, how is that possible? When users are already familiar with the brand or platform, this makes them willing to pay to download the app: popular examples are the Procreate app from Apple (€10,99) and the Minecraft app (€6,99). DTT has also had successful experiences with this revenue model, the KNHS Dressuur- en Menproeven app (€5,49) has meanwhile been rated more than 2000 times in the app stores.  

Freemium apps

Where paid apps ask for money to download the app, the freemium models’ principle is ‘’try before you buy’’. Users download the app for free (Free) and then pay for functions they want to unlock (Premium). The freemium revenue model is accessible and doesn’t require an initial payment, this makes downloading the app accommodative, which results in more users. The advantage of a freemium model is its flexibility, you pay when you want to, this can mean an add-free version of the app or for example extra chances to play a level in Candy Crush. The income of this revenue model is variable because users can use your app with this model, without ever making one purchase, but don’t be mistaken! Every download of your app is valuable, downloads give you data, analytics, ratings, and reviews, which results in feedback, insights, and organic growth. With this information, you can improve your revenue model. 

DTT has applied the freemium revenue model to its apps as well, for example, the Doula Bevallingcoach app. The Doula apps offer support when having contractions, all of this for free. Users can unlock different functions such as breath coaching or different types of background music or unlock the complete version in one go for €2,99.

Subscriptions 

Subscriptions are unremovable from our daily lives, almost everybody these days has a Netflix or Spotify subscription. With a subscription, you pay periodically a fixed price. This causes a fixed income source, which results in security and liberty to further develop your app. In the first year, you pay 30% per user, but after the first year, you only pay 15%. This way app developers are stimulated to optimize their apps to keep their users as long as possible. The subscription revenue model is also combinable with the freemium model. 

An example from DTT where we make use of the subscription revenue model is applied to the Edu Play Book app. Children can play free mini-games and listen to stories with the Edu Play Book app. For unlimited access to all stories or games, enthusiasts can pay for a subscription. 

What is the best app revenue model? 

As you have read, there are a lot of ways to make money with apps, but what is the best revenue model? The answer often lies in the middle and is dependent on what strengthens your concept. To decide what revenue model best fits your app, we will define your target group, the marketplace, and determine how profitable it will be. Drawing up a business plan for an app idea is the first step to figuring this out. At DTT we often get called by people with nice app ideas, but often don’t know how to make money out of it or if it’s even profitable. Would you like to know more about the costs of making a solution? Read our article ‘’What does it cost to make an app?’’

Curious about the best way to make money with your app idea? Feel free to contact us.

Are you still doubting about what kind of app or on what platform you want to release your apop? Then read one of our otther articles:

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    [introtext] => When stepping onto the train, when stepping into a waiting room, or during lunch break, one thing is very noticeable: (almost) everyone has a smartphone in their hand. 
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You see them everywhere: smartphones. When stepping onto the train, when stepping into a waiting room, or during lunch break. One thing is very noticeable: (almost) everyone has a smartphone in their hand. 

Android and iOS operating systems own 99% of the market in 2020. This means that organizations that want to develop an app have to choose between these two platforms or create an app that is compatible with both. In this article, we’ll further discuss the consequences and differences between Android and iPhone for app development. 

Differences between iPhone and Android 

There are clear differences between the two big players in the smartphone and app market: 

1. Market share

The clear market leader of the two is Android: the open-source operating system of Google. The power of Android is its affordable entry-level model and its operating system that functions on multiple smartphone models and manufacturers. Manufacturers of smartphones, including for example Samsung and Huawei, don’t have to pay license costs to Google. This is the reason why the Android operating system is on 60% of all smartphones in the Netherlands. The second place goes to iOS, this has to do with the popularity of the iPhone and iPad. Together, Android and iOS own broadly 99% of the smartphone market (Statcounter, 2020)

2. Users
As mentioned above, Android has a bigger market share. However, iOS-users in general have a higher income and educational level. Besides, iPhone-users are more active on their smartphone. 

3. Revenue generation 
iPhone-users spend on average more time on apps and are more willing to spend money on them (New York Post, 2018). Android-users compensate for this with their market share.

 

The consequences for app development 

There are five differences between iPhone and Android when talking about app development: 

  1. The operating system: iPhone makes use of the closed operating system iOS and Android makes use of the open operating system Android. 
  2. The programming language: for iOS native you program in Swift or Objective-C and for Android Native you program in Java or Kotlin.  
  3. User Interface (UI) elements: iOS has stricter regulations compared to Android on what can and cannot be done with the UI. 
  4. Screen size and resolution:  iPhones have three different types of resolutions, while Android devices come with a big scale of screen sizes with a broad scale of screen resolutions. 
  5. Navigation: iPhones in comparison to Android don’t use a ‘’back button’’, whereby users can return to the previous page. 

Difference between the Google Play Store and the Apple App Store

Android-users use the Google Play Store to download apps while iPhone-users use the Apple App Store to download apps. There are many differences between the two app stores and each platform has its pros and cons. The cost for launching an app in the App Store costs $99,- per year while in the Play store you pay a one-time fee of $25,-. Besides, it takes longer to launch an app in the App Store than in the Play Store. The reason for this is that all apps are being checked manually. When the app doesn’t comply with all guidelines, it has to be resent to Apple after processing feedback, which takes time. Apple follows a 48 hour review time when the app is live after acceptance. In the Play Store, you have an answer in 24 hours, usually, this takes 2 to 3 hours. 

Native Android and iPhone apps

A challenge when developing a native app for Android and iOS is to make sure that the app has all the same features on both platforms. Because of the differences between the two platforms, it is important to develop the apps in the specific characteristics of iOS and Android. Apple has established more rules with its iOS platform about what is and isn’t allowed. This makes that certain User Interface (UI) elements are limited in their appearance. For example, the standard keyboard of iOS or the way the time and date is selected. 

The app development for an Android device is the complete opposite. Instead of one specific User Interface and associated functionalities, Android only gives advice and instructions on how UI-elements should look and operate. The disadvantage of the flexibility of Android is that the platform is fragmented by different smartphone models and different types of operating systems. The challenge that comes with developing an app for Android is to make sure that the app appears and functions the same on every device. 

With the 99% rule in mind, it’s logical to choose for a native app on Android and iOS. There are multiple opportunitoes for the development of the Android operating system as well as the iOS operating system.

The advantages of a native Android or iPhone app 

Native app development offers multiple advantages:

1. User-friendliness 
Native apps are specifically developed for one platform which makes them perfectly compatible with the platform itself. When making a native app you can use the user interface elements from Apple and/or Android. This way users will get used to the app quickly. 

2. Strong performance 
Because the app is already downloaded, there is almost no need for it to load which increases its speed. Besides, native apps are programmed for one specific platform with its own programming language. This causes native apps to be very fast.

3. Offline availability 
Because the app is downloaded in the app store beforehand, a lot of data will be available offline as well.

4. Maximized functionalities 
A native app can be used with all features of a smartphone. For example, the camera, GPS, notifications, Bluetooth, or microphone. 

5. Integration possibilities
Native apps offer good integration possibilities with other apps to exchange data. This makes for example that contacts from the users’ phone can be read and external data can be loaded. 

6. Safety
Native apps have to meet the safety regulations of their platform. This makes a native app, in general, safer than a hybrid or web app. 

7. App Store Optimization (ASO)
With App Store Optimization (ASO) you can make sure your app will appear in the spotlights. 

The disadvantages of a native Android or iPhone app

Despite the many advantages, native apps also have some disadvantages:

1. Separate development per platform (iOS and Android) 
The biggest disadvantage of native apps is that the app has to be developed in two separate program languages and development environments. 

2. Costs
Because development for multiple operating systems is necessary, the starting costs of developing a native app are often higher.

3. Dependence on Google Play and App store 
Native apps are dependent on the Google Play Store and the App Store because they have to approve the app before it appears on the platform. Furthermore, updates also have to be approved. 

Android and iOS app development 

Our conclusion is that app development for Android and iOS does not fit the narrative of ‘’one size fits all’’. To develop a successful app on Android and iOS it is important to adapt the design to the characteristics of the operating system. This way, apps will become better eventually and will be usable for a longer period of time. Qualitatively developed apps will give you, the client, the results you desire. 

Best case scenario, you would like to develop an app for Android and iOS to reach the most users. Sadly, this is not always possible, in case of a deficiency of budget or time. In that case, a hybrid app or a PWA (Progressive Web App) could be a solution. Read more about hybrid apps or PWA’s

Do you want to know if a native app is the right choice for your organization? Feel free to contact us, and we will gladly talk with you.

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The possibilities in the current digitalizing world seem limitless. These new possibilities also apply to medical devices, software, and apps. Digital applications vary from simple medical applications to software that is used in hospitals to monitor patient flows, such as the Ziekenhuisbedcheker. Examples of simple medical applications are the BreathBalanz app which helps users control their breathing or the Middin sex education app for obtaining specific information. Other examples of medical aiding applications are the Doula labor coach, JellinekMinnesota, the RIVM Tickbite awareness app, and the EFOX Parkinson’s exercises app

All medical software and applications are categorized under the heading; 'e-health'. The aim of e-health is to improve healthcare, which may concern the quality of healthcare and patient safety, but also the speed of a specific process in healthcare. E-health seems to be very effective in most cases, for this reason, it is rapidly gaining popularity. However, there are also some risks and consequences associated with the use of e-health. For example, 'Immature' technology or faults in the network connection can create obstacles. To limit these risks, good control is important. The control of medical devices is organized in Europe through a CE(‘’Conformité Européen) -certification. A CE-mark is mandatory for all medical devices within Europe.

What is CE-certification 

What is CE-certification? A CE-marking is a mark that indicates that medical devices, among other products, meet the European requirements in the field of safety, health, environmental, and consumer protection. For all medical devices in the European market, CE-certification can be used to check whether they meet the European requirements, which ensures transparency in the e-health market. A medical device containing a CE-marking is a strict requirement from the Health Care and Youth Inspectorate (IGJ), however many users and developers of e-health are not aware of this. What is CE-certification? A CE-certification is a mark, not to be confused with a quality mark. It only guarantees that a product meets the European requirements for safety, health, environmental, and consumer protection. This does not mean that a CE-certified device is by definition a high-quality device, but that it meets the European requirements and therefore is qualified as safe.

The regulations of ‘’Conformité Européen (CE) are described per product group/sector in various European directives and regulations. For medical devices, these are described in the Medical Device Regulation (MDR). For in-vitro diagnostic research, the Medical Devices Regulation for in-vitro diagnostics (IVDR) applies.

CE-certification and the associated guidelines are there to ensure that medical devices are safe. This means that the devices must not be harmful to your health, must function properly, and it should be clear how they should be used. If you as an organization implement or produce medical devices without a CE-marking, there are consequences. These consequences are imposed by the IGJ and range from an instruction or warning to a fine or order for the company to end their production of medical devices. 

Do I need a CE-certification for my app? 

To find out whether a tool or app needs a CE-mark, you can take the following steps. First, it must be determined in which risk classes the medical device or app is located. The MDR distinguishes risk classes I, IIa, IIb, and III. The IVDR makes a distinction in risk classes A, B, C, and D.

MDR:

Low: risk class Middle: risk class IIa and IIb High: risk class III
All medical devices that do not fall in risk class IIa, IIb, and III. Medical devices with the purpose of making decisions based on diagnostic or therapeutic purposes, other than the software that is classified under risk class III. Medical devices with the aim of making decisions with the possible consequence of death or irreversible deterioration of a person's health.

IVDR:

Low: risk class A Middle: risk class B High: risk class C en D
Among other things, aids for collecting and storing human specimens for in-vitro diagnostics (tests with which samples from the human body, such as blood or urine, are examined outside the body). All devices qualified under IVDR that are not classified under risk class A, C, or D. Among other things, tools for the purpose of analyzing blood and detecting therein for the presence of a transferable reagent or blood group determination in order to guarantee the immunological compatibility of the blood intended for transfusions.

After reviewing the above-mentioned schemes, there are three different follow-up steps possible: 

1. Doesn’t fall in any risk class - No further follow-up steps
The app is not a medical device, CE-certification is not required. Nevertheless, you remain responsible and accountable for providing a safe resource.

2. Low-risk class - Certification without  a notified body
The app is a medical device with a low-risk class. You can certify the app yourself and do not have to have it done by a certified body.

3. Middle/high-risk class - Certification through a certified body
The app is in the middle- or high-risk class. A certified body must fully CE-certify the app.

How do I obtain a CE-mark for my software?

By determining the risk class, it has become clear whether a CE-marking applies to your device and how you must obtain it. Certification can be done by yourself or through a notified body. You can assess this yourself if the device is of a low-risk class, but for a medium or high-risk class, this must be done by a notified body. When your device is low-risk, you can draw up a technical file yourself. When the device is medium or high-risk class, the technical file must also be drawn up by a notified body. Based on this file, an EU declaration of conformity can be drawn up (a statement that the medical device meets the applicable requirements). On the basis of this statement, the CE-marking can then be obtained via Farmatec (part of CIBG). Starting May 2021, the ‘EUDAMED’ (European Databank on Medical Devices) will take care of this. After obtaining a CE-marking, the mark must be visibly, legibly, and indelibly affixed to the medical device.

After obtaining a CE-mark, it is mandatory to continuously check your medical device according to the established requirements. You do this by regularly checking the performance, quality, and safety of your device and reporting any incidents. If you want to change something, you have to update the technical file and if you have arranged your  CE-certification through an external party, you must report it to your notified body as well. In case of major changes to the medical device, re-certification is necessary. Major changes could be for example, adjusting the use of the app or expanding the result of the app. 

Your CE-marking for app or software 

Do you have a good idea for a medical app? DTT has extensive experience in developing medical apps. We are happy to help you start the developing process and further develop your medical app. Do you already have a medical app and does your device fall into the middle- or high-risk class, but are you looking for a notified body to have your device certified? DTT is happy to help you! DTT has a wide network of partners who can help you with this. If you would like to have a medical app developed, or if you have any questions about the development of medical app software, please feel free to contact us.

Has this article made you curious to find more information about related topics? Read our other articles: Healthcare apps - 17 examples, and 7 tips for securing an app. Afterward, take a look at our healthcare app portfolio

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Joost Gunterman

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Joost Gunterman

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In a hurry? Give us a call +3120 331 5848

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