User testing: learning from users

We work out a test plan

In preparation for the user test, we will create a comprehensive test plan together. The test plan aligns all components of the user test, including:

The testgoal: Together we discuss what insights we want to uncover with the user test. For example, it is an option to test the entire solution, or zoom in on a defined component (for example, onboarding, registration and login).

De target group: Most solutions appeal to multiple audiences. Together we look at which target group(s) are most valuable for this user test.

The method:We lay out how we will get the right insights from the test and what the advisory report will look like in outline.

The planning: Finally, we coordinate the schedule based on the goals. The average turnaround time is between 3-5 weeks.

When the test plan is ready, the execution of the user test is started.

We hire the testers

We look for testers who match the solution's target audience as closely as possible. If the solution is already being used, we can make a call to active users. We ourselves also have a database of deployable testers.

We conduct the user test

Once the testers are invited, we will conduct the user test. During the test, we use camera and screen recordings to accurately record how the user interacts with the solution.

At the end of each testing day we share a short summary of the first observations, this way you will soon receive a first (intermediate) result. On average it takes 1-2 weeks to perform the tests.

We share an accessible advisory report

Once all testing is complete, we start analyzing the insights. Quite a bit of ‘raw data’ comes from a user test, including dozens of hours of recordings and observations. We turn these insights into an accessible advisory report.

Within the advisory report, we share a summary of the observations and our recommendations for improvements, optimizations and enrichments that contribute to the set goals. With the substantiated advice, we provide guidance and certainty for the continued development of the solution.

Supplementary

A convincing video summary

One picture is a thousand words: to make the results even more accessible, we put together a comprehensive video montage of the highlights. A convincing video of about 2-3 minutes in which the most important observations, reactions and emotions are highlighted. This gives you a nice summary for potential investors, stakeholders or decision-makers.