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Usability testing for apps, websites and games

Your app, game or website should be accessible to all users, meet their expectations and provide an optimal user experience.

With a usability test, we can test usability and work with users to optimize the user experience. What do users find good or useful? What could be better or clearer? What hinders use or what can enrich the experience? With usability testing we make this important information clear and insightful for you.

On this page you can read how we test the usability of apps, games and web solutions. Feel free to contact us for custom advice without any obligation.

We are happy to help you with a consultation

Usability testing for apps, websites and games

Usability testing helps you to...

Usability testing for apps, websites and games

Understand how users actually interact with your solution

Usability testing for apps, websites and games

Survey and increase user satisfaction

Usability testing for apps, websites and games

Identify bottlenecks: what works well, and what could be better?

Usability testing for apps, websites and games

Substantiate priorities for improvements and enrichments

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How do we work?

Usability testing for apps, websites and games
01
Usability testing for apps, websites and games

Together we create a results-oriented test plan

Getting users to effortlessly swipe or click to their goal? Engage more customers with a conversion-oriented website? Or offer your target audience an exceptional learning experience and make more impact?

First we focus on the main goal of the app, website or game, then we create a result-oriented test plan. We determine the test goal and which insights we want to gain. Then we determine which users should be the focus of the usability testing and which testing method fits best.

Usability testing for apps, websites and games
02
Usability testing for apps, websites and games

Together we create a results-oriented test plan

We first discuss the testing goal and determine what insights we want to uncover. Then we determine which users should be the focus of the usability testing and which testing method is most appropriate. We discuss the content of the advisory report and create a schedule to execute the Quick Scan or the comprehensive test plan.

Usability testing for apps, websites and games
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Usability testing for apps, websites and games

We select testers from the target audience

Most solutions appeal to multiple audiences. Together we look at which target group(s) are most valuable for this user test.

We look for testers who match the solution's target audience as closely as possible. If the solution is already being used, we can make a call to the active users.

We proactively support in assembling a representative group of testers, we do this in an appropriate way that suits your project and situation.

Here's what to expect

An accessible and comprehensive advisory report

Once all tests are completed, we will analyze the insights and turn them into an accessible advisory report.

Within the advisory report, we share a summary of the observations and our recommendations for improvements, optimizations and enrichments that contribute to the set goals. With the substantiated advice, we provide guidance and certainty for the continued development of the solution.

An accessible and comprehensive advisory report
supplemental
A convincing presentation of results

As an (optional) addition to the advisory report, we can provide an accessible summary of the findings from the user test.

The form can be determined together: think of a convincing presentation, or a short film that highlights the most important findings. This way you have a nice summary for potential investors, stakeholders or decision makers.

A convincing presentation of results
Supplemental
Together we get even more results from the app, website or game

Would you like to use the advisory report to implement improvements and optimize the user experience of the app, website or game? We are of course happy to help you take the solution to the next level, with a new data-driven strategy.

We implement the improvements and enrich the solution where desired or needed. Always based on relevant user insights and reliable data. Then we continue to support you as a specialist and strategic partner to engage the target group and get more and more results from the solution.

Together we get even more results from the app, website or game
supplemental
Digitally accessible for any audience

At DTT, we strive to make solutions as accessible as possible to the entire target audience - without excluding people.

Less digitally literate, dyslexic, visually impaired or hearing impaired? Not yet proficient in the language or less literate? The digital world offers enormous opportunities to make information and functionalities accessible and to offer all users an optimal experience.

Besides optimizing the overall user experience, we also like to look together at the possibilities to make the app, website or game as inclusive as possible. Read more about our approach to digital accessibility here.

Digitally accessible for any audience

Why is usability testing for apps important?

The bar for optimal user experience in apps is high. Steps should follow one another logically, and users expect to be able to swipe or click effortlessly toward their objective. Intuitively and with minimal text for clarification.

With usability testing for apps, we test whether your app meets these expectations. The customer journeys within the app are scrutinized. Obstacles are exposed, as well as opportunities to make the stories run even smoother.

For more happy users, higher ratings and maximum results.

Why is usability testing for games important?

A serious game must also be fun. The components of the game should be understandable for everyone, so that all players can finish the game without problems. Smooth, fast and intuitive, so the player can fully focus on the content and objectives of the game.

With usability testing for games, we watch several players while playing the game. This allows us to determine whether the game contributes optimally to achieving their (learning) goals. We expose the bottlenecks and determine what possibilities there are to improve the game.

For an optimal playing experience, more knowledge and more impact.

Why is usability testing for Web sites important?

To reach, engage and engage your target audience, a website needs to be user-friendly and conversion-oriented - both on desktop and mobile. With logical navigation and conversion-oriented elements that easily lead the target group to the desired call-to-action.

With usability testing for websites, we test the behavior of website visitors. We find out how they navigate through the website and whether they can easily find what they are looking for. We determine whether the conceived customer journey corresponds to reality and how it can be optimized.

For greater reach, a better customer journey and more conversion.

What specifically does usability research provide me with?

Satisfied users and more results. Very briefly. That is, when you use the insights gained from a usability study to implement improvements in the app, website or game.

A usability research clearly shows which adjustments can provide a better user experience. The better the experience, the easier it is to make a purchase, absorb new learning or achieve another goal. And that benefits both you and your target audience.

What is the difference between user testing and usability testing?

With user testing, we gain insights into the exact needs and goals of the target audience. Usability testing then gives us insight into the user's experience while fulfilling these needs or achieving the goals.

How long does a usability testing test plan take?

The duration of a test plan depends entirely on the objectives. For example, you can test the user experience of one functionality or the entire solution. Often, with a Quick Scan, we can gain valuable insights to improve the solution within just a few days. We also conduct test plans where we get to work with a variety of objectives and with different users and customer journeys. These comprehensive test plans can take several weeks to complete.

How many users are on a usability test panel?

The number of testers used during a usability study depends entirely on the type of solution, the purpose and the testing objectives. On average, a test panel consists of between 5 and 20 users.

How much does it cost to perform usability testing?

The cost of usability testing depends on the objectives and scope of the study. A comprehensive test plan requires a larger investment than a Quick Scan. Please feel free to contact us, we are happy to discuss the possibilities further with you.

What are the costs of making improvements?

In an advisory report, we provide advice on which improvements will help achieve key objectives. In doing so, we also indicate which improvements will yield the most results - now and in the future. This allows us to set priorities together and implement the desired improvements in phases - step by step - within the reserved budget.

What is the difference between the user experience (UX) and customer journey?

The customer journey is the journey the customer or user takes to achieve a certain objective. On the website, in a game or when using an app. The positive and negative emotions, obstacles or convenience that the user may experience during the customer journey create the experience: the User Experience.

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DTT is a full service digital agency

From consulting and code reviews, to strategy, launch and marketing. With our broad digital services we like to help you strengthen your concept or solution.

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Consult with our digital experts Consult with our digital experts

Call 020 331 5848
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