Usability testing for apps, websites and games

A serious game must also be fun. The components of the game should be understandable for everyone, so that all players can finish the game without problems. Smooth, fast and intuitive, so the player can fully focus on the content and objectives of the game.

With usability testing for games, we watch several players while playing the game. This allows us to determine whether the game contributes optimally to achieving their (learning) goals. We expose the bottlenecks and determine what possibilities there are to improve the game.

For an optimal playing experience, more knowledge and more impact.

To reach, engage and engage your target audience, a website needs to be user-friendly and conversion-oriented - both on desktop and mobile. With logical navigation and conversion-oriented elements that easily lead the target group to the desired call-to-action.

With usability testing for websites, we test the behavior of website visitors. We find out how they navigate through the website and whether they can easily find what they are looking for. We determine whether the conceived customer journey corresponds to reality and how it can be optimized.

For greater reach, a better customer journey and more conversion.

Satisfied users and more results. Very briefly. That is, when you use the insights gained from a usability study to implement improvements in the app, website or game.

A usability research clearly shows which adjustments can provide a better user experience. The better the experience, the easier it is to make a purchase, absorb new learning or achieve another goal. And that benefits both you and your target audience.

With user testing, we gain insights into the exact needs and goals of the target audience. Usability testing then gives us insight into the user's experience while fulfilling these needs or achieving the goals.

The duration of a test plan depends entirely on the objectives. For example, you can test the user experience of one functionality or the entire solution. Often, with a Quick Scan, we can gain valuable insights to improve the solution within just a few days. We also conduct test plans where we get to work with a variety of objectives and with different users and customer journeys. These comprehensive test plans can take several weeks to complete.

The number of testers used during a usability study depends entirely on the type of solution, the purpose and the testing objectives. On average, a test panel consists of between 5 and 20 users.

The cost of usability testing depends on the objectives and scope of the study. A comprehensive test plan requires a larger investment than a Quick Scan. Please feel free to contact us, we are happy to discuss the possibilities further with you.

In an advisory report, we provide advice on which improvements will help achieve key objectives. In doing so, we also indicate which improvements will yield the most results - now and in the future. This allows us to set priorities together and implement the desired improvements in phases - step by step - within the reserved budget.

The customer journey is the journey the customer or user takes to achieve a certain objective. On the website, in a game or when using an app. The positive and negative emotions, obstacles or convenience that the user may experience during the customer journey create the experience: the User Experience.