Hoes geocaching game beschrijving

Out of circulation

Delivery: 2016, quarter 3

The Hoes geoquest GPS application is launched during the UIT-week (Utrecht Introduction Time). The UIT-week is organized by city authorities as an introduction for all new students who want to study in Utrecht. The Hoes quest mapping concept was created by the four students from the Utrecht Highschool. The campaign was initiated by City of Utrecht (Department of Health) and contributes to the overarching theme of "keep healthy (live)". The smartphone game and the story within show how an HBO / university student can be sexually healthy and makes you think about the subject of safe sex. The aim of the game is that the student forms a steady opinion for himself. Through storytelling, the student is guided by the app and the city of Utrecht, looking for quests at various locations.

The game consists of a number of quests. A quest can be opened when the user is at a maximum radius of 50 meters from the quest. In short, with a built-in GPS function the user engages into a treasure hunt in the city. With each quest, students can earn points, for example, for playing a game, answering educational quiz or watching a video. The users who get the best result in the quests can win great prizes.



Success stories of the Hoes geocaching game:

TMI: Soa's sluipen door de stad
De Utrechtse Internet Courant: Leer meer over seksualiteit door soa’s vangen
Algemeen Dagblad: Nieuwe app: soa's zoeken in Utrecht
PowNed: Nieuwe app geeft u soa's
Nationale Zorggids: Campagne laat studenten nadenken en praten over veilige seks
FunX: Geen Pokémon's, maar SOA'S vangen met een nieuwe app
RTV Utrecht: Geen Pokémon's, maar SOA'S vangen met een nieuwe app
Emerce: Geen Pokémon vangen, maar SOA’s
DTT blog: Now live in app stores: Hoes Geocaching game
DTT blog: Sexual education meets geocaching gaming

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Joost Gunterman

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