Deploying a game to combat street litter. We received this assignment from the municipality of Hollands Kroon, the largest municipality in the Netherlands. In co-creation, we came up with Operation Z.U.I.V.E.R.: an exciting serious game in which primary and secondary school pupils compete against each other to keep the streets of Hollands Kroon clean.
In the Operation Z.U.I.V.E.R. Serious Game, we apply gamification to motivate and inform a young target group about litter. For picking up litter, the player is rewarded: in an Augmented Reality representation of the municipality, the surrounding area is assigned to the player. A kind of capture the flag, where the player can capture areas on the map. Then other players can take back the territory won. Through gamification, players are not only motivated but also informed about the kind of waste they pick up and how it can be recycled. They also get points for this which they can use to change their virtual character, for a personal and unique look within the game.
Operation Z.U.I.V.E.R. was launched in October 2021 with its first annual campaign: litter week. Primary schools in Hollands Kroon were invited to participate with their own school team. This allowed pupils to see among themselves who cleaned up the most litter, and encouraged healthy competition between schools. The first campaign week was a great success: no fewer than 6,000 pieces of litter were cleaned up.
Besides motivating and informing the players, the solution is also used as an innovative way to collect valuable insights about litter within the municipality. In a customised back-end system, the municipality is provided with a real-time heatmap of where litter is found and what types of litter occur where. With these insights, the municipality can target its resources: a great example of data-driven action.
The solution can be managed completely independently by the municipality of Hollands Kroon. With a customised Content Management System (CMS), the municipality can manage users, invite and manage schools, and indicate areas where the game is not available. This way, we ensure player safety.
Do you have a solution where gamification can play a role in motivating, rewarding and informing? Or would you like to know more about Operation Z.U.I.V.E.R.? Feel free to contact us with no obligation.
Players can conquer areas in the app by identifying and recycling litter.
Whenever the player is near a bin, they will be notified to throw away any litter.
The coloured areas indicate that an area has already been conquered by a player. Players can click on these areas for additional information.
The claimed areas give players a chance to clean up all the messes from that area, without other players being able to quickly take the points for themselves.
The profile shows an overview of the number of metres walked, pieces of waste cleared and the player's current level.
Players can easily see how many rubbish they have already beaten, and what kind of rubbish it is.
Players can see here how high they are in the rankings.
Players can view the statistics of Operation Z.U.I.V.E.R.. This allows them to see how much the municipality has already achieved in total waste reduction.
Players can personalise their avatar and unlock additional accessories by playing Operation Z.U.I.V.E.R.
The admin can view the overview here, where all dates are tracked.
The admin can see here which schools are participating in the Litter Challenge.
Click on a school for additional information.
From here, the admin can add schools, view photos and mark unsafe areas, among other things.
Using this map, players can see where bins are located to clean up the messes. Also, a player can add a bin themselves if they come across one that is not yet on the map.
Admins can mark unsafe areas here.
The dashboard for a school's admin.
School admins can view a onepager with their school's statistics.
An overview of classes at the school.
Han van Egmond, core administrator
''Litter is a major annoyance for a lot of people.'' At the elementary school of the municipality of Hollands Kroon, children from group 6 had the solution. A game-app should contribute to the reduction of litter.
We came to DTT with a reasonably well-developed idea. The idea was received with great enthusiasm. The game is intended to make young people aware of the litter problem.
DTT pleasantly surprised us with the development of this app, Operatie Z.U.I.V.E.R. The game, like Pokémon GO, can be played with Augmented Reality in the public space. The game is instructive, you can play alone, but also with groups against each other. In the app you can add schools and sports clubs to compete with each other. We think it can make a major contribution to the awareness of litter among the youth. DTT has helped us enormously with the development of the app. They think along creatively, come up with solutions and are ready to answer our questions. Together we have expressed our intention to develop the app further.''