Grow further with Search Engine Optimization (SEO)

Measurable objectives first

Using a "data-driven" approach, we cleverly put facts and figures at the heart of decision-making, ensuring that resources are used where they are most valuable. With this, we avoid assumptions and handle available budgets with care.

Similarly with SEO: at the kickoff, we formulate clear and measurable goals together. What do we want to achieve, and in what time frame? A concrete insight into where we are and how far we still have to go. This also enables us to make interim adjustments: perhaps an objective was too ambitious, or not yet ambitious enough.

Read more about our data-driven strategy.

Search terms: measurement point and strategy

With a clear picture on the objectives, we draw up a covering list of keywords. These are the terms on which your site will be found within the search engines. It is quite possible that you already have an idea of the search terms that are valuable to you. Together we will create a complete list of keywords, which we will enrich through competition research and by creating new (valuable) combinations. This overview provides additional guidance and direction for our SEO goals.

We then examine how well the site is already performing on these search terms: in other words, what positions are we already achieving within the search engines? How many visitors and leads are coming from this? And what is the total search volume on the keywords? With these insights, we can substantiate priorities: from quick fixes with high potential, to a sustainable strategy for the next three, six and twelve months.

Technology: improvements with direct impact

Search engines like Google look not only at the content on the site, but also at the technology. From page loading speed to metadata availability, hundreds of different components have a significant impact on search engine rankings.

With a technical audit, we arrive at an advisory report in which we provide accessible insight into valuable optimizations with a direct impact on SEO. Again, we offer substantiated advice on short- and long-term priorities.

Peripherals: from user behavior to authority

Besides valuable content and solid technology, there are 1001 more points that impact SEO. For example, how long, on average, do users stay on the site? Do they find the content they came for, and does it lead to a conversion? Do other (well known) sites refer to your site? The healthier the stats look, the higher you will rank in the search engines.

We perform a coverage analysis on the site and its current performance, and recommend valuable optimizations and enrichments.

A customized strategy toward #1 positions

With the above steps, we arrived at an accessible and substantiated understanding of:

• Valuable search terms and current performanc,
• Promising optimizations in terms of technology,
• Substantiated priorities for improvements with impact.

Based on these insights, we come up with a customized strategy to get your site to #1 positions. Top positions on the terms your customers are searching for, so that we address a segment with a higher chance of conversions.

We establish an SEO strategy with a connection to the set goals and ambitions. We then set out the works for the next 12 months, including an indication of the efforts needed and an expectation for the results achieved.