UX audit
Your app, platform or portal is live, but the results are underperforming. Users are dropping out, conversion rates are stagnating, or teams keep getting asked the same questions over and over again. In that case, there’s a good chance the problem isn’t confined to a single screen, but lies in the overall user experience.
With a UX audit, DTT identifies where users get stuck, which elements are working well and which improvements will have the greatest impact on ease of use, conversion and digital growth. Not based on personal preference, but on data, UX expertise and your business objectives.
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What is a UX audit?
A UX audit is a structured analysis of the user experience of an existing digital product. We assess how logical, clear and effective your product is for the user.
In doing so, we look at the entire customer journey – from the first interaction to the most important conversion or task within the product. This could include registering, making enquiries, booking, ordering, managing or returning to the platform.
The aim is simple: to gain insight into the points where users drop out and to determine which optimisations will make the greatest contribution to your results.
When is a UX audit worthwhile?
A user experience audit is valuable when you want to understand why an app, platform or portal is performing less well than expected. For example, when:
- Conversions are falling short of expectations
- Users drop out during key processes
- There are a lot of recurring support queries
- Navigation or features are perceived as unclear
- You’re unsure which optimisations will have the greatest impact
- A redesign or further development is planned
By analysing user behaviour, funnels and user goals, it becomes clear where value is being lost. The findings help to prioritise quick wins, structural improvements and future product development.
Why have a UX audit carried out by DTT?
DTT combines UX expertise with years of experience in digital product development. As a result, we look not just at screens, but at the entire interplay between the user, technology and business value.
Our teams develop apps, platforms, portals and custom software for a wide range of organisations. We bring this experience to bear in the audit. We know which UX issues often lead to drop-offs, where digital products become unnecessarily complex, and how improvements can be realistically implemented.
The result is not a standalone advisory document, but a well-founded basis for making better choices regarding optimisation, redesign or further development.
Benefits of a UX Audit
Conversion: increase the number of enquiries, registrations or sales
Retention: make repeat use easier and more appealing
Customer lifetime value: increase the value per user
Product choices: invest in improvements that make the biggest difference
Our approach
01
Analysis of user behaviour
We start with the available data. This includes analytics, funnels, heatmaps, click behaviour and session recordings. This allows us to see where users drop out, which steps cause friction and which elements do not contribute sufficiently to the ultimate goal.
02
Heuristic UX evaluation
We then evaluate the product based on proven UX principles. Among other things, we look at navigation, information hierarchy, consistency, interaction, feedback, accessibility and ease of use.
03
Assessment against user roles and objectives
A digital product often caters to several different types of users. That is why we evaluate the experience for each key user role. What does this user want to achieve? What information do they need? And where do delays, uncertainty or drop-offs occur?
04
Prioritising impact
Not every area for improvement deserves the same level of attention. We prioritise findings based on impact, urgency and feasibility. This results in a clear overview of quick wins, structural improvements and possible next steps.
What can you expect?
Following the UX audit, you’ll receive more than just a list of individual areas for improvement. We’ll visually map out the key pain points, explain how they impact users and business objectives, and translate the findings into concrete next steps. This will enable your team to make informed decisions about which optimisations deserve priority.
UX audit report
You will receive a clear and concise report setting out the key findings relating to your app, platform or portal. We illustrate pain points with examples from the digital product and highlight where users experience delays, uncertainty or unnecessary complexity. In doing so, we make it clear which user processes and organisational objectives are affected by each pain point.
Specific recommendations for improvement
For each key issue, we describe how things could be improved and why this change adds value. The recommendations may relate to navigation, interaction, information hierarchy, accessibility, content or functionality. This provides your team with practical starting points that design, development and product management teams can use to take the project forward straight away.
Priorities and next steps
We prioritise all recommendations based on impact, urgency and feasibility. In doing so, we distinguish between improvements that can be implemented quickly and changes that require more preparation. During the presentation, we discuss the key insights and work with you to determine which next steps align with your objectives. If desired, DTT can translate these insights into UX design, technical optimisations and further development.
Frequently asked questions
How much does a UX audit cost?
The cost of a UX audit depends on the scope and complexity of your app, platform or portal. Following a brief initial consultation, we will determine which aspects need to be examined and which approach best suits your objectives.
How long does a UX audit take?
A UX audit usually takes a few weeks. The exact duration depends on the number of screens, user roles, data sources and processes we analyse.
What will you receive following a UX audit?
You will receive an overview of the key issues, specific recommendations, visual examples and a prioritisation based on impact and feasibility. This will help you identify which improvements can be tackled straight away and which changes require more preparation.
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Custom software, app development, AI integrations, digital strategy and ongoing development.We do it all, with one team in the center of Amsterdam.In consultation, we tailor our digital services to the needs and wishes of our clients.Please feel free to contact us for tailored advice. We are happy to help you move forward digitally.
