Friends call me Jim

Friends call me Jim in Amsterdam is an interactive 'gym' for children where exercise classes are enriched with digital content. With the Friends call me Jim app, this unique exercise program is made available to childcare centers. The app consists of 'Jim Movebooks' and several character and instructional videos, which guide coaches to give exercise lessons to children in the classroom. Through these, children discover the joy of exercise in a playful and storytelling way.

Friends call me Jim developed the first version of the app largely in-house, based on proprietary techniques within the Friends call me Jim studio. DTT has partnered with Friends call me Jim on behalf of the Content Management System (CMS) to manage coaches and licensing, as well as in-app authentication and publication on the App Store. The collaboration has gone well and will continue into an ambitious second phase with new features and interaction possibilities. Coming soon!