Jim Movebooks: playful exercise classes a hit at nurseries

Digital movement books with exciting stories: a hit at nurseries.

Together with Friends Call Me Jim (FCMJ), we developed the Jim Movebooks app. Friends Call Me Jim is an interactive gym in Amsterdam where children develop motor as well as social-emotional skills through movement classes. These lessons feature dynamic characters, environments, and storylines to motivate and reward children in a playful way during their physical activities.

When the FCMJ location closed its doors in early 2020 due to the COVID-19 crisis, we joined forces with Friends Call Me Jim to create a business-to-business (B2B) version of the concept. The app enables caregivers to independently deliver ‘Friends Call Me Jim’ movement classes, for example at nurseries. Through a convenient online dashboard, the FCMJ team can manage licences that grant access to the app.

'Jim'tastic' results

Since 2021, Friends Call Me Jim and DTT have been working together to get young children moving more. What began as a shared ambition has, over the past few years, grown into an impactful collaboration with results we are proud of.

The Beweegboeke app now provides more movement at childcare settings every day:

• 12,000+ children Jimming every day
• 1,200+ trained Jim coaches
• 200+ participating day-care centres

"Beweegboeken is made fun, which is why we use the programme across all our toddler groups." says Annemarie Bosch from the Development & Quality department.

What users say

Perhaps the finest result comes from the childcare professionals who use the app every day:

☆☆☆☆☆ "Even new colleagues can use the app straight away. It's self-explanatory."

☆☆☆☆☆ "It's truly plug and play, you can get started right away."

☆☆☆☆☆ "The Beweegboeken app gives me the tools to get moving with the children every day."

☆☆☆☆☆ "With the app we offer movement activities on a structural basis, without it becoming complicated."

☆☆☆☆☆ "The app ensures that everyone in the team works with the movement books in the same way."

Would you also like to scale digitally, or could we assist you in developing an educational app for a young audience? Feel free to get in touch. We’re happy to help!