Anyone launching an app wants to be found. But simply being visible in the App Store through App Store Optimisation is no longer enough. Your target audience also spends time every day in other apps: games, tools, and social media. With in-app advertising, you can be visible there too - exactly where attention is focused. From the very first phase, we at DTT think along with you about how your app will not only function well, but also perform in the market.
What is in-app advertising?
In-app advertising means showing advertisements within other apps. Think of banners, full-screen ads, or rewarded videos. This advertising space is made available through ad networks such as Google Ads, Meta, or TikTok. The ads appear at logical moments within apps that your target audience already uses.
Why we consider this during development
In-app advertising is not just about smart marketing - it’s also about how your app is built. Imagine you show an advert on Instagram and someone clicks on it. You’ll want to know whether that person actually installs the app afterwards, or perhaps immediately takes action in the app - such as creating an account or making a purchase.
To measure this properly, your app needs to be prepared from the very beginning. That means, for example, ensuring that a click on an advert leads directly to the right place in the app, that you can see where users come from, and that the first steps within the app feel logical and smooth.
By building this in early on, you’ll get much more out of your marketing campaigns later and gain clear insight into what does and doesn’t work.
At DTT, we build apps that are ready for growth. And growth starts with visibility. That’s why our app developers align technical decisions with marketing objectives. This ensures you can advertise effectively later on, without limitations imposed by the app itself.
Want to know what else you should take into account? Then also read: how to build an app.
What types of adverts are there - and why does it matter?
When thinking about in-app advertising, it’s important to know which types of adverts you want to use.
- Banners are static and subtle, often used for visibility and repetition.
- Interstitials are full-screen and suitable for strong calls to action.
- Rewarded videos give users something in return, such as access or credits.
- Playable ads let users try something straight away, often used in games.
The type of in-app advert determines what your app needs to be able to track, measure, and control technically. Think of campaign structures, deep-linking scenarios, or personalised onboarding.
Personalised advertising requires smart integrations
In-app adverts work best when they are personalised - tailored to the behaviour, preferences, or location of the users you want to reach. DTT takes this into account from the start. By intelligently integrating the app with your own data systems - such as your CRM or data that users have explicitly consented to share - you can later segment your audiences in a responsible and effective way. This creates a technical foundation that not only leads to better and more relevant advertising, but also gives you greater control over privacy.
From strategy to implementation: DTT makes it scalable
Whether you advertise via Google, TikTok, or a smaller platform, campaigns only truly perform when your app is built for them. At DTT, we combine smart technology with strategic thinking. We build apps that are not only pleasant for users to work with, but also designed to achieve more installs, more growth, and greater visibility. From the outset, we think along about how your app marketing can deliver the best possible results.
If you want to run performance campaigns later on without being limited by your app, it’s smart to prepare for that now. We make sure your app not only works well, but also sells well.
Applying in-app advertising in a smart way?
Curious how we bring technical development and marketing objectives together? Or would you like to know how we can prepare your app for targeted advertising and measurable growth? We combine our experience in app development with a sharp focus on marketing, ensuring your app is solid both technically and strategically. Contact us and discover what’s possible.
