Together with Friends Call Me Jim we developed the Beweegboeken app: a digital translation of their movement concept, which originally ran out of an interactive gym in Amsterdam. When that location closed in early 2020 due to Covid, we worked together to turn it into a scalable B2B solution enabling childcare professionals to deliver movement lessons independently at day-care centres.
We have now been working together for five years, and the results are something we are proud of:
12,000+ children Jimming every day 1,200+ trained Jim coaches 200+ participating day-care centres
What users say
The finest result comes from the childcare professionals who use the app every day:
☆☆☆☆☆ "Even new colleagues can use the app straight away. It's self-explanatory."
☆☆☆☆☆ "It's truly plug and play, you can get started right away."
☆☆☆☆☆ "The Beweegboeken app gives me the tools to get moving with the children every day."
☆☆☆☆☆ "With the app we offer movement activities on a structural basis, without it becoming complicated."
☆☆☆☆☆ "The app ensures that everyone in the team can work with the movement books in the same way."
Continuing to grow together
These responses confirm exactly what we have been working towards over the past few years: an app that is user-friendly, easy to use within any team, and which above all gets children moving and having fun. Because professionals don't need to be movement experts and work from the same methodology, the concept has proven successfully scalable. From a single gym in Amsterdam to hundreds of locations across the Netherlands.
With thousands of daily users, Beweegboeken keeps growing, with a strong pedagogical concept and a scalable digital solution as the foundation for further expansion. We look ahead to Beweegboeken's next milestones with great enthusiasm.
Would you like to scale up digitally too, with an educational app or interactive solution for a young target audience? Then feel free to contact us, we're happy to share our thoughts.







