When you want DTT to develop an app for you, you naturally want to know how you can recoup your investment. There are various revenue models for this, each with their own opportunities and considerations. An app revenue model only works if it aligns well with the value proposition: what the app offers, what need it fulfils and for whom.
Below, we discuss the most common revenue models. This will give you an idea not only of the different types of models that exist, but also of when a model aligns well with the value proposition and which type of target group benefits most from it.
Demo environment or “try-before-you-buy”
A demo environment gives users access to a limited version of the app. They discover the basic functionalities and can then switch to a paid model for full access.
The try-before-you-buy approach is well suited to apps that need to be persuasive, such as educational platforms, creative tools or health apps. It offers users the opportunity to get acquainted with the possibilities and added value of the application without any risk.
- Opportunity: lowers the threshold and increases trust because users experience the value first.
- Point of attention: requires strong onboarding and quickly visible added value; otherwise, users will drop out before conversion.
A demo environment works particularly well if the first introduction immediately arouses curiosity about everything else that is available.
Subscription structure (monthly or yearly)
With a subscription structure, users pay a recurring amount, often monthly or yearly, for ongoing access. This model is popular with apps that regularly offer new content or features.
An app subscription is well suited to apps that become part of daily or weekly usage patterns, such as fitness apps, media and streaming services, or educational platforms. Users expect continuity and regular updates.
- Opportunity: provides a stable revenue stream and builds long-term relationships with users.
- Consideration: higher entry threshold; success depends on consistent updates and clear added value.
A subscription model is particularly effective when users feel they are part of a service that continues to grow with their needs.
One-time purchase (lifetime access)
With a one-time purchase, users pay a single amount and receive permanent access to the app or service. There are no recurring costs, which makes this model simple and straightforward.
Lifetime access is well suited to apps with a clearly defined purpose, such as niche games, calculation modules or specific training courses. Users know immediately where they stand and do not feel pressured to make ongoing payments.
- Opportunity: simple and transparent revenue model, attractive to users who do not want a subscription.
- Point of attention: revenue per user is limited and there are fewer opportunities for follow-up revenue models.
A one-time purchase is particularly powerful when the app offers compelling value in one go that remains relevant in the long term.
Pay-per-use
With pay-per-use, users only pay for specific functionalities or components they want to use. This makes it a flexible model that links costs directly to usage.
This revenue model is well suited to apps that are used irregularly or functionally, such as travel apps, mobility services or financial tools. It offers users the freedom to only pay when they actually get value from the app.
- Opportunity: flexible and attractive for a wide range of usage needs.
- Point of attention: can feel fragmented or confusing if the offering is not clearly structured.
Pay-per-use is particularly interesting for target groups that value flexibility and do not want ongoing commitments.
Licence model (B2B or institutions)
In a licence model, organisations or institutions pay for access that covers multiple users simultaneously. This often involves annual contracts and additional agreements on support and implementation.
This model is well suited to business markets and institutions, such as education or healthcare, where scalability and reliability are important. Organisations appreciate the predictability and professionalism that a licence agreement offers.
- Opportunity: scalable source of income and additional legitimacy through institutional customers.
- Point of attention: sales processes are longer and higher demands are placed on support and implementation.
A licence model is particularly powerful when the app plays an indispensable role in the daily work of an organisation.
Time-limited access (e.g. 6 or 12 months)
With time-limited access, users are given access to the app for a predetermined period, for example six months or a year. After this period, access expires or can be renewed.
This revenue model is well suited to applications linked to a learning programme, a temporary campaign or seasonal use. It creates clarity for both the provider and the user.
- Opportunity: clear value with a fixed period; easy to link to specific goals.
- Point of attention: limited repeat revenue unless a follow-up programme or additional modules are available.
Time-limited access works particularly well if the app precisely matches a clear phase or need in the user's life cycle.
This model is well suited to business markets and institutions, such as education or healthcare, where scalability and reliability are important. Organisations value
Advice on the best revenue model for your app
The right app revenue model always aligns with the value proposition and the target group. While consumers expect flexibility and low entry barriers, organisations seek stability and scalability. Making the right choice creates a model that not only generates revenue but also strengthens long-term relationships.
Together with DTT, you will discover which revenue model best suits your concept and how you can actually make money with apps. This is how we translate your idea into a scalable and future-proof solution.
