Mickey
Commercial director
Do you have a strong idea but are looking for a concrete and achievable digital strategy? Mickey helps organisations translate their ambitions into a clear strategy, measurable objectives and sustainable digital growth.
Mickey has been with DTT since 2015. He started in a technical role as a Mobile Engineer for native iOS and Android applications and, building on that foundation, moved into strategy, business development and commercial growth. In 2017, he founded DTT’s gaming division and has been Commercial Director since 2022. In this role, Mickey works with a wide range of organisations on scalable digital propositions, strategic partnerships and growth trajectories that align with market, organisational and user needs.
Mickey combines business objectives, market insights and technological possibilities into concrete digital solutions with measurable results. The focus is on customer value, customer success and long-term sustainable impact. Within projects, he oversees the strategic and commercial direction from concept to implementation. He ensures that objectives remain sharp, propositions are relevant to the market and digital initiatives contribute to structural growth and lasting success.
Projects
Together with the DTT team, Mickey made a significant contribution to
the projects below:
Articles
In his articles, Mickey shares insights on digital strategy, commercial growth and the development of scalable propositions for organisations seeking to turn their digital ambitions into tangible results.
1 mins read
In-app advertising: how to get your app found
DTT develops apps that are ready for in-app advertising. Build visibility, measurability and marketing results from day one.
1 mins read
In-app marketing: how to increase retention and conversion in your app
Discover how in-app marketing can help you activate users at the right moment and keep them engaged. From smart notifications to personalised content, learn how to boost conversion and create a seamless user experience. Get more out of your app with a well-thought-out strategy.
1 mins read
App marketing: how to successfully promote your app
Learn how to successfully promote your app with ASO, ads, influencers and retention for more downloads and loyal users.
1 mins read
Case study: With ziekenhuisbedchecker.nl there is always room for good care
Together with the Ministry of Health, we make hospital capacity transparent at all times.
1 mins read
Data-driven development: optimising using analytics
From gut feeling to data-driven development for your app idea.
1 mins read
App subscriptions: the revenue model that keeps growing
Ontdek hoe een abonnement zorgt voor terugkerende omzet en groei voor je organisatie.
1 mins read
Increase conversion with gamification
Find out how to increase your organisation's conversion rate using gamification techniques.
1 mins read
Is your organisation ready for Artificial Intelligence?
Discover how AI transformation helps organisations work smarter, improve processes and save time straight away with practical AI applications.
1 mins read
Five questions organisations often have about AI transformation
Discover answers to five frequently asked questions about AI transformation. Find out where AI adds immediate value and how organisations can get started in a practical way.
